How to assess the performance of your Amazon agency?
Selling on Amazon can be a great way to grow your business, but it can be challenging to do it alone. Many sellers work with Amazon agencies to help them navigate the platform and boost their sales. Sit down with your agency and set clear, measurable goals. These include increasing sales by a certain percentage, improving your product rankings, or getting more positive reviews. Ensure you and your agency understand these goals and agree on how to measure them.
Track your sales and revenue
One of the most obvious ways to assess your agency’s performance is by looking at your sales and revenue. A good agency can help you increase your sales over time. However, focus on more than just the total numbers. Look at which products are selling well and which aren’t. Your agency should be able to explain why some products are performing better than others and suggest ways to improve the sales of underperforming items.
Monitor your Amazon main image performance
A good agency should help you optimize your main photos to make them more appealing and effective. Are customers clicking on your listings more often? If your click-through rates are improving, it’s a good sign that your agency is doing well with your images and listings.
Check your product rankings
Where your products appear in Amazon’s search results can significantly impact your sales. Ask your agency to provide regular reports on your product rankings for essential keywords. Are your products moving up in the search results?
Look at your advertising performance
Many Amazon agencies handle advertising for their clients. If your agency is running ads for you, ensure you’re getting detailed reports on how those ads perform. Look at metrics like ad spend, sales generated from ads, and return on ad spend (ROAS). Your agency should be able to explain these numbers to you and show how they’re working to improve your ad performance over time.
Evaluate customer feedback and reviews
Good Amazon agencies don’t just focus on sales – they also help improve your overall brand image on the platform. Check your product reviews regularly. Are you getting more positive reviews? Is your average star rating going up? Your agency should have strategies to encourage satisfied customers to leave reviews and address any negative feedback quickly and professionally.
Assess communication and reporting
A good agency should inform you about their actions and how your account performs. Do they provide regular reports? Are these reports easy to understand?
Look at your account health
Amazon has strict rules for sellers, which can lead to account suspensions or other penalties. Your agency should be helping you stay compliant with Amazon’s policies. Check your account health regularly. If issues do come up, how quickly does your agency help you resolve them?
A great amazon main image handle day-to-day tasks – it should also provide strategic advice to help grow your business. A higher agency fee might be worth it if your sales and profits grow significantly. But if you see a slight improvement, it might be time to reconsider your partnership. Remember, it can take time to see significant results on Amazon. Do not expect miracles overnight. However, you should see steady improvement over time. Be bold and speak up if you’re happy with your feel-free performance. A good agency will listen to your concerns and work with you to improve.
